Cheat sheet Tag

Modern firms are desperate to generate data, and technology offers many opportunities to do so. Can beacons make data more accessible and manageable for businesses? Today, the name of the game is who has the best data? Companies are willing to mine for it; others are...

Beacon technology is increasingly popular as an in-store advertising platform, but how can businesses build a beacon infrastructure that works? In-store advertising is one of the most popular answers to poor statistics in brick-and-mortar establishments. One survey found that while 65% of shoppers make shopping lists...