Business

Modern firms are desperate to generate data, and technology offers many opportunities to do so. Can beacons make data more accessible and manageable for businesses? Today, the name of the game is who has the best data? Companies are willing to mine for it; others are...

The IoT is moving toward fog computing. That means faster results and less bulky data. What could this mean for beacons and industry? For many, the end goal of beacons is data generation. Bluetooth beacons are able to capture thorough real-world data. Many data collection methods,...

Beacons got their start in retail, making headlines with big names like Macy’s and Target. Here's 4 ways managers should start using beacons in retail. Delivering Deals At the Right Moment The most well-known use cases for beacons are found in stores and shopping malls. Though proximity...