10 Nov Can Smart Apps Jumpstart Museum Marketing and Visitor Experiences?
Xponia wants museums to use beacon technology to engage customers, increase revenue, and revamp museum marketing. Get the white paper to read all about it.
Museums are built to educate and inspire their visitors. However, many often find their work dictated by more base requirements like locating funds, pushing sales, or revamping museum marketing strategies.
More and more visitors are bringing smart devices into the museum space. In fact, one 2012 MoMa study found that 74% of their visitors brought a mobile device to the museum. Even great museums are competing with smartphones and technology on a daily basis.
Xponia, a provider of digital and interactive museum guide solutions, wants to fight technology with technology.
Visitors can use the app to:
- Explore galleries
- Enjoy guided tours
- Navigate to a specific piece
- Take quizzes
- Explore maps
- Check out events
More Than a Museum App
There are many reason museums are not fully on board with technology. Often, new technology is simply too complicated for managers and volunteers alike to master. This is why developers like Xponia must focus on creating user-friendly platforms. To this end, the Xponia app is surprisingly sleek, and the Content Management System is simple.
Second, cutting edge technology is often expensive. Xponia, however used BLE beacons to install infrastructures that are simultaneously economical and cutting edge.
How Do Museum Apps Work?
Beacons are small BLE-powered devices that broadcast a continuous signal to smart devices in the area. When a program like Xponia’s museum app receives this signal, it displays all the information relevant to that piece. This can be anything from an audio guide to multilanguage texts or links.
These beacons are installed at points of interest. This could be for main exhibit pieces or for every item in the gallery. The beacons then send out continuous signals, lettings smart devices know exactly where they are in the museum. Each signal, however, is different.
When your art class stands in front of the Mona Lisa, the beacon will send a signal to your phone, and the app will immediately show you relevant texts, audio, quizzes, or any other data the curator would like to share. Younger students access the “children-friendly” version, while an instructor chooses the “specialist” information.
Is This Technology Cost Effective?
There is no doubt that implementing digital solutions will help raise engagement among visitors, but it also enables a new kind of museum marketing strategy. Once the beacons are installed, the app itself helps push revenue instead of losing money.
For example, a tired couple nears the end of the gallery. Their kids, however, have been engaging with the Xponia app. As they enter the last room, the kids complete a quiz on what they’ve seen and are receive a free voucher for a slice of cake in the museum cafe. The tired parents choose to re-energize, purchasing coffees and sharing a slice of cake with their kids. Next, they choose to visit the museum shop and even revisit some of their favorite exhibits via the museum’s app.
When they finally leave the museum, the family feels they have truly enjoyed every part of the journey. They remember how unique the experience was and recommend it to their friends.
More Than a Museum Marketing Tool
This beacon-based solution is much more than a gimmick. It helps museum managers bring their collection online. It adds interactivity to a place filled with big, scary “DO NOT TOUCH” signs. A smart museum marketing strategy will use these tools to redefine the way we as consumers experience museums. It can also help managers understand what galleries, pieces, and offers are the most popular.
As museums are forced to adapt, the beacon will prove a truly powerful tool for small- and medium-sized galleries. The affordability and simplicity of such apps will make the transition much easier, and exciting, than expected.
Want to know more about the Xponia museum solution? Read the full white paper here!
Want to optimize visitor experience? Learn how beacons can help by downloading the free white paper here!
You can also come test out the Xponia app yourself in the Proximity Studio. We’re located right in the heart of Berlin.