Author: Hannah

The IoT is moving toward fog computing. That means faster results and less bulky data. What could this mean for beacons and industry? For many, the end goal of beacons is data generation. Bluetooth tags and beacons are able to capture thorough real-world data. Many data collection...

Beacons got their start in retail, making headlines with big names like Macy’s and Target. Here's 4 ways managers in retail should start using beacons. Delivering Deals At the Right Moment The most well-known use cases for beacons are found in stores and shopping malls. Though proximity...

Beacon technology is increasingly popular as an in-store advertising platform, but how can businesses build a beacon infrastructure that works? In-store advertising is one of the most popular answers to poor statistics in brick-and-mortar establishments. One survey found that while 65% of shoppers make shopping lists...

Beacons aren't entirely new to the retail technology toolkit, but ELLE's great success proves they're far more useful than previously thought. This white paper examines their methods, results, and future possibilities. ELLE has been in the magazine business for decades. They’ve been keen to not just...